Marketing a Medical Practice Ethically and Effectively
May 9, 2025 2025-05-09 6:35Attract More Patients:
Marketing a Medical Practice Ethically and Effectively
In today’s competitive healthcare landscape, effective marketing is crucial. However patient complexity and Australian medicolegal requirements can make practice growth challenging to navigate for single practitioners and clinics alike.
In this Webinar, we’ll deep dive into strategies for ethical and effective medical marketing. You’ll learn how to leverage digital marketing to attract more patients, prioritise patient acquisition for preferred procedures, and build strong referral networks with other healthcare providers.
40 mins total – Watch on-demand
Who should attend?
- GPs, specialists, surgeons and other healthcare providers
- Practice managers and administrators
- Marketing and communications professionals in the healthcare industry
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What’s included?
- How to create marketing that resonates and respects people in their role as patients, not just customers.
- The role of empathy and compassion in medical communications, and especially during patient acquisition.
- The AHPRA and TGA guidelines, and health and medical legislation relevant to marketing your medical practice.
- How to increase patient appointments scaleably and ethically, while remaining compliant legally.
- How to advertise on platforms like Facebook and Instagram.
- The different ad types, targeting options and creative best practices to increase new patient enquiries into your clinic.
- What you shouldn’t do and can’t do when it comes to advertising health products and services on these platforms.
- How to improve a typical patient funnel to grow your practice.
- Practical tips for clinical and admin staff to increase patient appointments, and ultimately patient billings.
- How to increase your practice exposure with patients and referring healthcare professionals.
- Practical ways to grow your referral network, and prioritise appointments for preferred procedures.
- How to build thought leadership and condition awareness for patients who are researching conditions and treatment options before they book in with you.
- How to leverage your website and Google to educate potential patients and position yourself as an authority in your field.
Presenter:
Elle Nott – Founder + Head of Strategy, Brand Shop
Elle is a leader in Australian healthcare marketing with a proven track-record of driving patient acquisition and revenue growth for private clinics, health services, and health software companies. Before founding Brand Shop, she spearheaded patient recruitment into clinical trials for some of Australia’s leading Clinical Research Organisations and led marketing for HealthShare and MedicalDirector.
Dr Catherine Bacus
Alevia Medical Weight Loss
Elle is an exceptionally talented Growth Marketer. She works so diligently to deliver high quality and effective revenue generating campaigns that have helped grow my business. Truly grateful to be working collaboratively with Elle. Would highly recommend.
Marcus Holstein
HealthEngine
I had the great fortune to work very closely with Elle and can’t say how many times she saved our bacon with her calm approach and can do mentality. Nothing was too hard when Elle got involved and the impact felt by our customers was immense.
Zachary Werakso
Telstra Health
Elle is without a doubt one of the most impressive Marketing leaders I have worked under. Her leadership is second to none. She provides great direction and support for any Marketing project and is very thorough. If you need results quickly, she will deliver for you.
