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Google Advertising Deep Dive – February Start

Learn how to leverage Google Search Ads to create successful campaigns, reach new potential patients and grow your practice.

You’ll learn how to:
•  Analyse, compare and select ‘search’ keywords that new patients will use to find your practice
•  Create compelling ad creative to help you win more website clicks than your competitors
•  Set a budget and calculate how many new patient bookings you’ll need to maximise ROI
•  Measure how well your Google Ads are doing, and make adjustments so that your campaigns remain profitable

Who should attend?
•  GPs, specialists, surgeons and other healthcare providers
•  Practice managers and administrators
•  Marketing and communications professionals in the healthcare industry

 Delivered online
 Learn at your own pace

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Spaces are limited, so enrol now for February to avoid missing out!

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Social Media Deep Dive – February Start

Learn how to leverage social media platforms to connect with potential patients, position yourself as an authority in your field and increase patient appointments.

You’ll learn how to:
•  Develop a social media content strategy that engages existing and potential patients
•  Find creative partners to help you film, photograph, write and post updates when needed
•  Create targeted social media ad campaigns that introduce new patients to your practice 
•  Set and adjust targeting, budgets and display preferences so you can maximise return on investment
•  Use proven best practices to help you grow and scale your clinic, profitably.

Who should attend?
•  GPs, specialists, surgeons and other healthcare providers
•  Practice managers and administrators
•  Marketing and communications professionals in the healthcare industry

 Delivered online
 Learn at your own pace

Add to cart

Spaces are limited, so enrol now for February to avoid missing out!

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Website Marketing Deep Dive – February Start

Learn how to audit and optimise your website to maximise new patient bookings.

You’ll learn how to:
•  Identify information gaps that could be preventing new patients from booking in with you
•  Leverage proven best practices to encourage website engagement, phone calls and appointment requests
•  Add comprehensive analytics so you can make informed decisions about where to make changes, and when
•  Make simple but effective website enhancements to maximise new patient bookings

Who should attend?
•  GPs, specialists, surgeons and other healthcare providers
•  Practice managers and administrators
•  Marketing and communications professionals in the healthcare industry

 Delivered online
 Learn at your own pace

Add to cart

Spaces are limited, so enrol now for February to avoid missing out!

Close
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