Learn how to leverage Google Search Ads to create successful campaigns, reach new potential patients and grow your practice.
You’ll learn how to:
• Analyse, compare and select ‘search’ keywords that new patients will use to find your practice
• Create compelling ad creative to help you win more website clicks than your competitors
• Set a budget and calculate how many new patient bookings you’ll need to maximise ROI
• Measure how well your Google Ads are doing, and make adjustments so that your campaigns remain profitable
Who should attend?
• GPs, specialists, surgeons and other healthcare providers
• Practice managers and administrators
• Marketing and communications professionals in the healthcare industry
 Delivered online
 Learn at your own pace
Spaces are limited, so enrol now for February to avoid missing out!
Learn how to leverage social media platforms to connect with potential patients, position yourself as an authority in your field and increase patient appointments.
You’ll learn how to:
• Develop a social media content strategy that engages existing and potential patients
• Find creative partners to help you film, photograph, write and post updates when needed
• Create targeted social media ad campaigns that introduce new patients to your practiceÂ
• Set and adjust targeting, budgets and display preferences so you can maximise return on investment
• Use proven best practices to help you grow and scale your clinic, profitably.
Who should attend?
• GPs, specialists, surgeons and other healthcare providers
• Practice managers and administrators
• Marketing and communications professionals in the healthcare industry
 Delivered online
 Learn at your own pace
Spaces are limited, so enrol now for February to avoid missing out!
Learn how to audit and optimise your website to maximise new patient bookings.
You’ll learn how to:
• Identify information gaps that could be preventing new patients from booking in with you
•  Leverage proven best practices to encourage website engagement, phone calls and appointment requests
•  Add comprehensive analytics so you can make informed decisions about where to make changes, and when
• Make simple but effective website enhancements to maximise new patient bookings
Who should attend?
• GPs, specialists, surgeons and other healthcare providers
• Practice managers and administrators
• Marketing and communications professionals in the healthcare industry
 Delivered online
 Learn at your own pace
Spaces are limited, so enrol now for February to avoid missing out!
